Tag Archives: Advertising

Communication – GCSE Business Studies Revision


Not just for revision Communication: it’s a process. A process where information is passed Between groups / organizations, or between individuals There are three main categories: written, visual and verbal Written communication (letters, emails, etc.) is good for ‘official‘ stuff, … Continue reading

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Consumer Protection Laws and Quality – GCSE Business Studies Revision


Quality A product has to meet a minimum standard for it to be good enough You don’t want to supply customers with something that won’t meet their needs Traditionally, businesses use Quality Control This means checking the finished product to … Continue reading

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Branding – GCSE Business Studies Revision


What Branding Does It gets loyalty from customers (Leads to repeat purchase, word-of-mouth promotion, etc.) It gives products an identity (Brand awareness, etc.) It makes products stand out It adds value You can charge more for well-branded products… like what … Continue reading

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The Boston Matrix – GCSE Business Studies Revision


What is it? Unfortunately, nobody can be told what the Boston Matrix is. You have to see it for yourself. Here it is! High Star Problem Child Low Cash Cow Dog ^ Market Growth Market Share > High Low As … Continue reading

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Value Added – GCSE Business Studies Revision


This revision material is also in the following YouTube video! I give my YouTube channel permission to monetize this revision contentĀ andĀ feature it in a video. What? Value added is the difference between what the company pays for raw materials, and … Continue reading

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