Tag Archives: Marketing

Pressure Groups and Acting Ethically – GCSE Business Studies Revision


Ethics is It’s to do with what’s right and what isn’t These ideas of right and wrong are often found in business situations Businesses like to appear ethical, to get a good reputation Some owners believe that being ethical increases costs … Continue reading

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Organisational Structuring – GCSE Business Studies Revision


A structure? That’s nice… The structure of a business can be shown by a diagram called an organisational chart They’re designed to show the following things: Chain of command: Who gets their orders from who, via whom? It’s the path instructions are … Continue reading

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Internal / External Sources of Finance – GCSE Business Studies Revision


Internal Internal sources of finance come from inside the business Retained profit is profit that has been retained… obviously (It’s kept by the business instead of being dished out to shareholders) Sale of assets is when assets are sold Lease … Continue reading

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Finance Management (like a boss) – GCSE Business Studies Revision


Sorting out your cash flow Get an overdraft! Already got one? Get a BIGGER one! Improve your trade credit (ask suppliers if you can pay tomorrow… or the day after) Get more deposits… tell your new customers they can’t “pay in … Continue reading

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Customer Service and Productivity – GCSE Business Studies Revision


Customer Service It’s the experience the customer has when it deals with the business You want it to be a good experience for them! It also involves the extent to which their needs / expectations are met You want repeat … Continue reading

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Branding – GCSE Business Studies Revision


What Branding Does It gets loyalty from customers (Leads to repeat purchase, word-of-mouth promotion, etc.) It gives products an identity (Brand awareness, etc.) It makes products stand out It adds value You can charge more for well-branded products… like what … Continue reading

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The Boston Matrix – GCSE Business Studies Revision


What is it? Unfortunately, nobody can be told what the Boston Matrix is. You have to see it for yourself. Here it is! High Star Problem Child Low Cash Cow Dog ^ Market Growth Market Share > High Low As … Continue reading

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